Living Proof Our World

(2025)

As the 90’s progressed, The North Face became permanently embedded in the cultural milieu of the city’s downtown scene. Graffiti crews like RFC and IRAK gained notoriety not only for their prolific work on the walls of the city, but for boosting thousands of dollars worth of Gore-Tex. Groups of youth covered in half-dome logos became an increasingly common sight in train lines, bars, and parties, becoming the signature look of a historic era captured in the photo collections of individuals like Tommy Rebel, Rabbit, and POST VSOP.

Today, The North Face still holds special significance for the city which the company has recognized and embraced. Since 2007, The North Face has released regular collaborations with Supreme, who have reimagined classic designs like the Nuptse as well as the Mountain Jacket, which at the time had been taken out of regular production. In more recent years, the company has returned the Mountain Jacket to their regular catalog, acknowledged their historic relationship with graffiti writers and Gore-Tex enthusiasts like Earsnot IRAK, and collaborated with other staple names of New York City including KAWS and Timberland.

Published: 2 July 2025